Barking: Barking and Destruction

Barking and Destruction

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Dr. Kevin Nunley

USE THE MEDIA--marketing help for biz.

"Do News Releases Work'"

Invariably, when I talk with business people on-line, someone asks that question. Many of us have sent out a press release only to be greeted with silent indifference from the media. But that doesn't have to be the case. The media needs, must have, craves, can't do without a steady stream of usable news. YOU are the person that can supply the news they need. And you can get free publicity for your business at the same time.

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Even better, you can email your press release to the media. That makes it much cheaper to send a release to lots of media sources

The news release is the time honored method of putting nformation before the media. This is especially true for businesses and organizations. It takes the form of a page or two detailing your message, generally slanted a bit to favor your goals. In its most basic form, the news release has your name and contact number at the top, followed by some points that will interest the media outlet.

You Gotta' Be Newsworthy!

Make sure your story is something that the reporter will agree is important. Newspapers don't like it if you send in an ad for your business to be used as a news story. Their attitude is, "Hey, if you want to advertise, call the advertising department and buy and ad." You have to cloak your message in a story that is newsworthy, a story that readers will find helpful, interesting, simulating, sad, or hopeful.

If your message seems too commercial for your local daily newspaper or TV newscast, try sending your release to a trade publication in your industry. A story that is of little interest to the general pubic will often be welcomed with open arms by a more specialized industry newsletter or e-zine.

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The bottom line is this: think like the media, shape your message to fit their likes. Do that and your message has a good chance of being used. Above all, don't let up. While one media manager may not have the slightest interest in your idea, another will welcome you with open arms. The media needs piles of fresh stories everyday.

Where Do You Find the Addresses for the Media'

It used to be that you had to shuck out a few hundred bucks to buy a media guide on CD-ROM. Now that just about every media entity in the world is on-line, the process of getting accurate addresses is much easier and cheaper.

Gebbie, a well-known guide, has jumped ahead of the pack and put their addresses and links on a well organized web site http://www.gebbieinc.com

Recent News Articles About Barking

Barking dogs can lead to fines for property owners

At Wednesday's meeting Bechtelsville Borough Council: a Adopted an ordinance that provides for fining a property owner if his dog barks for more than 15 minutes, and requires the registering of exotic pets. ...

Traditional Yoga meets Non-traditional Dog Yoga

- Traditional Ashtanga Yoga meets non-traditional Dog Yoga at Westside Yoga and Doga (Ashtanga Yoga instructor Kelly Page have opened up the first Doga and Ashtanga Yoga studio in the United States. Westside Yoga and Doga opened its doors to yogis and dogis on February 22, 2010. Ashtanga Yoga, made popular by celebrities such as Madonna and Sting, is a very physically challenging and traditional Yoga style and Doga is a very new and nontraditional Yoga practice with dogs. Although different in approach, Kelly and Brenda realized their goals for creating a community and an awareness of well being for people and animals were very similar. Kelly and Brenda met as Yoga instructors at a popular Seattle Yoga studio, but it was their love of dogs and their involvement in the dog rescue community that brought them together as friends and business partners. In addition to teaching, writing and running Westside Yoga and Doga, Brenda will continue her work with The Seattle Humane Society. Aside from running the Yoga and Doga studio, and being mom to a three year old, Kelly will continue her work as Washington State representative for Dogs Deserve Better. Westside Yoga and Doga will also advocate out of their studio with a rescued "Dog of the Week" as well as fundraising and education for the betterment of our canine companions and a their people. Westside Yoga and doga will be open daily with a variety of classes including Ashtanga Yoga with live music every Monday morning, Doga classes, family yoga, seminars and Barking Buddha Doga teacher training. For more information on classes and schedules, please visit http://www.westsideyogadoga.com. Westside Yoga and Doga is also on Twitter (@WSYogaDoga) and on Facebook. ### Media Contact: Westside Yoga and Doga Kelly Page 206.501.4474 Trackback URL: http://prweb.com/pingpr.php/WmV0YS1FbXB0LVBpZ2ctWmV0YS1UaGlyLVBpZ2ctWmVybw== ...

Finish Line: Wofford is shining example of why the NCAA Tournament shouldn'...

Barking up the wrong tree Miami Herald columnist Greg Cote thinks the NCAA Tournament is going to the dogs, especially if it expands. ...

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